By Dana Rourke, Lead reviewer. Reviewed by Campaign Buyer Editorial. Verified 8 September 2026.
The plans
Paid plans start at $7.42/mo.
Annual or lifetime, with no monthly plan. Divi Yearly is $89 a year and Divi Lifetime is a one-time $249, both for unlimited websites. Divi Pro bundles Divi with Divi AI, Divi Cloud, VIP support and Teams for $277 a year. Lifetime with Pro is $297 up front, then $212 a year for the Pro services. Prices are shown behind a countdown sale that rarely expires. There is no free trial. Elegant Themes gives a 30-day money-back guarantee instead.
Prices as of 12 Oct 2026
Is it worth the money?
Divi is worth it if you build a lot of sites on WordPress and want one theme, one builder and a lifetime licence that covers every one of them. It is well supported and widely used. The risk is weight: the default output is heavy and a fast Divi site takes work, so a buyer who needs one lean campaign page does better with a lighter tool.
What works
- One licence covers as many sites as you build, and a single payment ends the yearly renewal for Divi itself
- Support is a real strength: 24/7 chat and email on every plan, a faster VIP tier, and a 4.7 Trustpilot rating across 25,000+ reviews
- A deep template and add-on ecosystem, with 2,600+ prebuilt layouts built into the builder
- Divi 5, released February 2026, drops the shortcode storage that made older Divi sites hard to leave
What to watch
- Heavy by default: its builder adds CSS and JavaScript, and users report slow mobile scores unless you optimize hard
- No free version and no trial, only a 30-day money-back guarantee
- Core modules feel basic to some buyers, who end up paying for Divi Marketplace add-ons that stack up
- Its 'sale' is a permanent countdown timer, so the real price and the urgency it implies are hard to trust
Pricing FAQ
How much does Divi cost?
Sources
Other sources
6 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.
- [reddit-slow19] Divi site is so slow...19 on google page speed test
- [reddit-leaving-perf] So I decided to go away with Divi due to performance issues and...
- [reddit-switch-custom] Anyone ever switched from a pagebuilder (Divi) to a custom theme?
- [reddit-lifetime-enough] Is the lifetime license actually enough?
- [reddit-polite-rant] A polite rant about Divi
- [trustpilot-et] Elegant Themes reviews