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Lead reviewermedia buyer software

Dana Rourke

Lead reviewer at Campaign Buyer. The pages below carry Dana Rourke's byline: for each tool, what long-term users report is read, its documentation and pricing are checked, prices are verified with the vendor, and the verdict is written from what holds up.

Dana Rourke

About

Dana Rourke

Lead reviewer

Dana Rourke is the lead reviewer at Campaign Buyer. She owns the tracker and attribution coverage: reading what long-term users report about each tool, checking its documentation and pricing, and verifying prices with the vendor before writing the verdict. Keeping the rankings honest mostly means writing down what the top pick gets wrong, so she does that first.

danar@campaignbuyer.com

Write to Dana: danar@campaignbuyer.com

Beats

  • ad and affiliate tracking
  • server-side and postback tracking
  • marketing attribution
  • conversion measurement

Written by Dana Rourke

Rankings and guides

Reviews

Head-to-heads

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