AdsBridge vs Cometly

These two land on the same shortlist for one reason: both promise to tell you which of your ads actually made money, in a world where the browser pixel drops conversions and the ad platforms bid on data that is half missing. They answer that question for two different companies. AdsBridge is a cloud ad tracker for affiliates and media buyers: it stamps every click, follows it through a lander to an offer, and works out which source and campaign turned a profit. Cometly is a B2B SaaS revenue attribution tool: it ties ad spend to money that arrived in Stripe and to deals in a CRM. The reader stuck between them is really deciding what they sell and how a sale closes.

The one question that settles it

Answer this before you compare a single feature. Do you send paid traffic to offers as an affiliate or media buyer, pushing pop, push, native or paid-social clicks to landers and offers that may live on domains you do not own? Or do you sell software or a subscription through a longer, sales-assisted funnel that closes in a CRM weeks after the click? If your problem is seeing which source, lander and offer produced a profit at click-level, that is AdsBridge's job. If your problem is knowing which ad led to a trial that became a paying customer weeks later, with MRR and LTV attached, that is what Cometly is for. Your business model decides this one. Put a software closed-won question into AdsBridge and it has no pipeline to read. Point hundreds of millions of affiliate clicks at Cometly and you are metering a revenue-attribution tool on a job it was never designed for.

AdsBridge: tracking and pages in one cheap subscription

AdsBridge has run since 2013 on AWS across 160-plus countries, and it does the media buyer's core job: it assigns every click an id, follows it through your page and offer, and records conversions server to server so a blocked pixel does not cost you the sale. Around that it folds in a drag-and-drop landing page builder, split testing, a URL rotator, an anti-fraud filter and a redirectless mode, all in one subscription that starts at $29 a month for 100,000 visits, with every plan carrying the full feature set. It connects to more than 100 affiliate networks with one-click postback setup, and you can bring your ad cost in so each source shows its margin. That bundle, tracking plus pages plus split testing for less than Voluum or RedTrack, is why this site ranks it fourth among trackers.

Speed and proof are where it falls short. A community redirect-speed test clocked it slower than several rivals, which hurts most on mobile traffic, and reviewers report the dashboard slowing once daily volume gets extreme. Independent proof is thin: its G2 profile is too small to lean on, so most write-ups are affiliate blogs rather than heavy buyer feedback. It also has no native Meta or Google conversion API. It reports by server-to-server postback, which is the right method for affiliate networks but a weak fit for a paid-social buyer who specifically wants CAPI events pushed into Meta. There is a 14-day trial, with no refund on cancellation, so test it inside that window.

Cometly: ad spend tied to Stripe and CRM revenue

Cometly does a narrower and, for a SaaS seller, more useful thing: it ties ad spend to money that actually arrived. Its Comet Pixel and server-side events feed Stripe revenue and CRM deal stages into the attribution, so you see which campaign produced pipeline and closed-won revenue, with MRR and LTV attached, instead of trusting Meta to grade its own homework. It runs first, last, linear, U-shaped and data-driven models across a long journey, writes the pre- and post-form touch history onto each deal in HubSpot or Salesforce, and sends deal-stage-aware events back to Meta, Google, LinkedIn, TikTok, Microsoft, Reddit and Snapchat through a server-side conversion API on both plans, so bidding optimizes toward paying customers rather than raw form fills. Its G2 record is strong and consistent, 4.8 out of 5 across 36 reviews, with praise clustering on tracking accuracy and fast, human support, and one reviewer reported accurate tracking on over $100,000 a month in ad spend.

Its weak spots are commercial. Cometly publishes no price and offers no free trial: the Core and Enterprise plans are quoted on a sales call, usage-based on your monthly pageviews, and you commit, or at least pay for onboarding, before you see it run on your own traffic. Some buyers report the quote feels high. Outside its solid but small G2 record the proof thins out, with Trustpilot at 3.6 and no clear Capterra listing, so make the live demo prove the tracking on your real numbers, because that is the only up-front due diligence you get.

CAPI and the ad platforms: where Cometly pulls ahead

Here the tools differ on capability as well as audience. Cometly has native server-side conversion feeds to seven ad platforms on both plans. AdsBridge has none and relies on postbacks. If native conversion-API feeding to Meta, Google and TikTok is the specific capability you are buying, Cometly has it and AdsBridge does not, and that holds even though AdsBridge is the cheaper, higher-ranked tool. AdsBridge's postbacks, though, are built for affiliate networks and survive ad blockers, which is exactly what an offer buyer needs, and it computes margin per source inside the tool, a view Cometly leaves to the ad platforms and GA4. Cometly feeds the platforms, while AdsBridge does the reporting for you. Match that to the job you actually have.

The tool that sits between them

If your reason for weighing these two is that you are bolting tracking onto a funnel you already run, a third option changes where the data lives. ElasticFunnels is a funnel platform for teams running paid traffic that builds the pages and hosts the checkout itself, and keeps the click, the order, the rebill and the refund on one record, so nobody reconciles a tracker's export against a checkout's. Its lead feature for a paid-traffic team is same-URL split testing: variants rotate server-side under one campaign link, so Meta, Google and TikTok keep their learning and a test never sends the ad back through review. Because a sale closes in a checkout it hosts, that conversion is a first-party event it records directly, and it fires server-side postbacks to your affiliate networks on purchase, refund and renewal, the network-attribution job AdsBridge does for click traffic. It starts with a 14-day free trial that takes no card, on plans from $97 a month, plus 0.5% of revenue processed through its hosted checkout. Its drawback: ElasticFunnels is newer than either tool on this page, and there is very little independent third-party review coverage to check its claims against, so until you run real volume through it you are largely taking the vendor's word for how its reporting and postbacks hold up. That is what you would expect of a platform this recent, where AdsBridge has run since 2013 and Cometly has a consistent G2 record you can read before you buy, and it matters less if you use that no-card trial to prove it on your own campaigns first. It fits the subscription seller who wants the checkout and the rebills recorded where they happen. An affiliate tracking clicks across offers on other people's domains still needs a dedicated tracker like AdsBridge for that traffic, and a B2B SaaS team attributing a sales-led motion that closes in a CRM it runs elsewhere still needs a tool like Cometly.

Which one for you

You buy media for affiliate or network offers: AdsBridge. Click tracking, automatic ad-cost sync, a drag-and-drop landing page builder and split testing come in one subscription from $29 a month for 100,000 visits, with 100-plus affiliate-network integrations. Test the redirect speed on your own mobile traffic during the 14-day trial, and remember there is no refund once you cancel.

You sell B2B SaaS or a subscription and need ad spend tied to revenue: Cometly. Stripe and CRM revenue attribution, long-journey multi-touch models and native server-side feeds to seven ad platforms are the right fit, as long as you can commit without a public price or a free trial and you make the demo prove the tracking on your own numbers first.

AdsBridge is our default pick here because more readers who reach this comparison run affiliate traffic than sell B2B software. For a software business tying ad spend to Stripe revenue and a CRM pipeline, Cometly is plainly the better tool, and we would pick it every time over a click tracker with no pipeline to read. If you are weighing attribution tools for a software business, our AnyTrack vs Cometly and Northbeam vs Cometly comparisons take the next step. If you are choosing between trackers, AdsBridge vs AnyTrack and our ad tracker ranking are the ones to read next.