Respected, but priced for scale
Media buyers rate Northbeam's cross-channel read, but agree it only earns its keep at real scale. Comments put the cost around $30,000 to $50,000 a year and say it fits brands spending high six or seven figures a month; below that, the repeated advice is cleaner tracking and cheaper analytics first.
“northbeam is great, but it's enterprise level and often $30-50k per year. So unless you are getting at least that back in ROI on optimizations to your ads (which likely means high 6 / 7 figure spend) it's not going to be a good fit.”
“Northbeam is good for brands spending at least $500K a month in ad spend.”
“Northbeam is significantly more expensive or at least was the last time I did a demo”
