Northbeam vs Hyros

If you are deciding between Northbeam and Hyros, start by dropping the idea that one is a better version of the other. Both are premium platforms that fight the same enemy, the sales the browser pixel and the ad platforms miss, but they are built for buyers whose sales look nothing alike. Northbeam models a large, multi-channel DTC media budget. Hyros stitches a single high-ticket buyer across a long human-touch journey. The real decision is what your own sale looks like.

Northbeam blends first-party clicks with modeled and deterministic view-through data, then adds multi-touch attribution, media-mix modeling and incrementality tests, so a brand spending across Meta, Google and TikTok can see how its channels really contribute. Hyros tracks server-side and stitches a buyer across a long path: an opt-in, an email sequence, a webinar, a sales call booked days later, and a charge recorded in a CRM. Northbeam tells a high-spend ecommerce brand how to allocate a big media budget. Hyros follows a lead through a multi-step sale that most trackers lose halfway through.

The one question that decides it: what does your sale look like?

Answer this before you compare features. If your sale closes on a web checkout you control, in one visit or a short window, and your problem is dividing credit fairly across many paid channels and deciding where to move budget, that is Northbeam's job. If your sale closes after a lead form, a nurture sequence and a human on a call, sometimes weeks after the ad was clicked, that is the journey Hyros was built to hold together. An ecommerce attribution model has no way to tie the ad to a payment taken that late, outside the store.

The second half of the same question is spend and staffing. Northbeam is aimed at brands where moving a media budget by a few percent is worth its fee many times over, which in practice means a six-figure monthly budget and an analyst to own the model. Hyros is aimed at high-ticket info products, coaching, webinars and call funnels, with buyers putting the threshold around $50k a month and a genuinely complex funnel.

What each one actually measures

Be precise about the output, because that is the real fork. Northbeam gives you a model: across all your channels, here is the share of revenue each one probably drove once view-through and assisted paths are weighed, plus incrementality tests to check whether a channel adds sales of its own. Its strength is the whole-portfolio view a click count cannot produce. Its blind spot is that you are trusting an estimate you cannot audit line by line. Northbeam measures to guide allocation and does not send conversions back to the ad platforms.

Hyros gives you a stitched journey: this lead came from this ad, opened these emails, sat on this webinar, took a call, and paid this invoice weeks later. It then sends that conversion back to Meta and Google server-side so they keep optimizing on the fuller picture. Its strength is connecting a first click to a sale that closes far downstream, in a CRM or a payment processor. Both tools produce approximations built for two different shapes of sale.

Northbeam: modeled attribution for a large, multi-channel budget

Northbeam is the tool you graduate to when a small gain in attribution accuracy is worth thousands of dollars in reallocated spend. For a DTC brand spending across Meta, Google, TikTok and more, its blended click and view-through model gives a fuller picture than a click tracker or a Shopify-first dashboard, and it is aimed squarely at the budget-allocation question those tools leave alone.

That depth comes with a high floor, and the Professional plan costs even more, so it only makes sense above a real spend threshold. Adoption is the bigger risk. The most common complaint is onboarding: one G2 reviewer described paying for Northbeam and being unable to get it usable. Without an analyst or a data owner to run the models and act on them, it becomes an expensive dashboard nobody opens.

Hyros: attribution built for the long, high-ticket journey

Hyros targets the funnel that keeps going after the first form. If your sale happens after a lead opt-in, an email sequence, a webinar or a sales call, standard pixels lose the thread. Hyros tracks server-side and stitches the journey across payment processors and CRMs, adding call tracking so a lead can be followed from the ad click to a charge days or weeks later. That is why info-product sellers, coaches and high-ticket advertisers credit it with surfacing revenue Meta and Google never attributed.

Its drawback is opaque pricing. Hyros does not publish plan prices, so you book a setup or demo call and receive a number aimed at higher-spend accounts. Its reports will also differ from what the ad platforms show, since its credit comes from a model. For a simple, low-AOV store with a short buying cycle, a Shopify-first dashboard is the cheaper fit.

Pricing: a published floor versus a private quote

The pricing models are as different as the products. Northbeam publishes a starting price and a Professional tier above it, and most brands land above the entry figure as spend and needs grow. You can size the bill before you commit. Hyros publishes nothing: its quote comes after a call and scales with your spend and the complexity of your setup. That tells you who it is for, an advertiser large enough that a better read on attribution shifts five or six figures of spend. A buyer testing a first offer will find the sales conversation comes before any number.

The decision is the shape of your sale

Line the two up and the fork is clear. If you run a DTC ecommerce brand spending six figures a month across many channels, and the question that keeps you up is where the next budget dollar should go, that is Northbeam, provided you have an analyst to own the model. If you sell high-ticket or info products through opt-ins, webinars, email and sales calls, and the payment lands far downstream in a CRM, that is Hyros.

A large operation could run both: Northbeam for portfolio-level budget planning and Hyros for the long-journey stitching on a high-ticket line. Either way, the output depends on the input. Northbeam's model needs clean, consistent tagging, and Hyros needs tidy CRM and processor data behind it.

A third path if you host the funnel yourself

Neither of these tools builds the funnel whose numbers they report. Northbeam models the channels and Hyros stitches the journey, and both assume the pages, the checkout and the CRM live somewhere else. ElasticFunnels is a funnel platform that keeps that middle on one data layer. It builds the landing pages, hosts the checkout with order bumps and one-click upsells, runs same-URL split tests, and carries a CRM, automations and a call center, with its analytics and attribution reading the same records. A click, an order, a rebill and a refund sit on one customer record. For a high-ticket seller who runs the offer end to end, calls included, that first-party reporting is a real alternative to bolting an attribution tool onto pages and a CRM hosted elsewhere. It starts with a 14-day free trial and takes no card.

Its drawback is that it is newer than Northbeam or Hyros, with very little independent review coverage to check its claims against, so until you run real volume through it you are largely relying on the vendor's word for how its attribution holds up. That is normal for a platform this young, and every part of it can be tried inside the trial. Its reporting covers the funnels it hosts, so a brand selling through Shopify, marketplaces or a CRM it already runs still needs a dedicated attribution tool for that traffic. Weigh it as its own option, apart from the choice between these two.

Which one for you

You run a large multi-channel DTC brand and have an analyst: Northbeam. Its blended model earns its fee once small accuracy gains move real budget, and you have the person to act on it.

You sell high-ticket or info products through webinars, email and sales calls: Hyros. Following a lead across weeks, from ad to call to payment in your CRM, is what it was designed for, and at serious spend that attribution earns the private quote.

You host your own offer end to end and want the spend and the sale in one place: look at ElasticFunnels alongside them, keeping its newness in mind, then add a dedicated attribution tool later if your traffic ever closes off your own domains.

Northbeam is our default pick because more of this site's readers run DTC ecommerce and multi-channel paid media than high-ticket call funnels, and it ranks above Hyros in our ecommerce attribution roundup for that reason. On its own long-journey turf, Hyros is plainly the better fit.