Northbeam vs BeMob

If you are down to Northbeam and BeMob, the first thing worth saying is that these two rarely measure the same thing. Both help you see which of your ads actually made money, but they were built for two different operations, at two very different prices. Northbeam is a modeled attribution and media-mix platform for a high-spend DTC brand. BeMob is a cloud click tracker for an affiliate or a solo media buyer. Choosing between them mostly means naming the kind of operation you run.

Northbeam blends first-party click data with modeled and deterministic view-through data, then layers multi-touch attribution, media-mix modeling and incrementality testing on top, so a brand spending across Meta, Google and TikTok can decide where the next dollar goes. BeMob stamps a click, catches the conversion server-side, fires postbacks to your networks, and tells you which source, campaign and offer converted. One models the whole media mix for a brand. The other tracks the clicks for a buyer. They sit at opposite ends of the measurement market, and the price tags say so: Northbeam starts at $1,500 a month, BeMob starts at free.

The one question that decides it: what you run

Answer this before you compare a single feature: are you a brand allocating heavy spend across several channels, or a buyer tracking campaigns and offers? If your problem is deciding how to split a large budget across Meta, Google, TikTok and more, and proving whether a channel is genuinely incremental, that is Northbeam's problem to solve. If your problem is knowing which landing page and traffic source produced a conversion so you can cut the losers and scale the winners, that is what BeMob is for.

The scale gap settles most of this. Northbeam has a four-figure monthly floor and, by the most common complaint about it, needs a dedicated analyst to run the models and act on them, or it becomes expensive shelfware. BeMob costs nothing up to 100,000 events a month and is self-serve, built for a buyer who wires their own postbacks in an afternoon. If you do not have heavy multi-channel spend and someone to own the data, most of Northbeam goes unused. If you do, BeMob's click tracking never touches the budget-split question you are actually asking. Knowing which of those two sentences describes you settles it.

Northbeam: modeled attribution for a high-spend brand

Northbeam is the tool you graduate to when a percentage point of attribution accuracy is worth thousands of dollars in reallocated spend. Its models try to answer where the whole budget should go across Meta, Google, TikTok and more, which is a fuller picture than a click tracker or a Shopify-first dashboard gives a brand that spends on all of them.

That depth has a floor and a cost of ownership. The Professional tier climbs to $3,500 a month, so it only makes sense above a real spend threshold. Getting the team to use it is the larger risk, and onboarding is the complaint reviewers raise most: one G2 reviewer described paying for Northbeam and being unable to get it usable. Without an analyst to run the models and act on them, the subscription buys dashboards nobody reads. Northbeam earns its keep for a brand that has both the spend and the person to own it.

BeMob: a free click tracker for a buyer

BeMob is the gentlest on-ramp into tracking that exists, and for a working affiliate it is often all the tracking they need. The free plan works as a real tracker: 100,000 events a month, ten campaigns, landing-page and offer management, and reporting good enough to see which source, campaign and offer converted. Paid entry stays cheap, and because it is cloud-hosted there is nothing to install or patch.

BeMob runs out of room on volume first, because it counts every impression, visit, click and conversion as an event, so the free allowance disappears fast once you run impression-heavy native or push traffic. Custom tracking and cloaking domains, which serious campaigns need, only start on the $249 Business plan. And it reports which click converted without modeling your media mix or testing whether a channel is incremental, which is the work Northbeam is built for. For a buyer scaling offers on paid traffic, that is the scope of a tracker and rarely a problem.

Two tools for two questions

Underneath the price gap, each tool answers its own question. Northbeam answers where your next budget dollar should go across every channel, with modeling that only pays off at heavy spend and only if someone runs it. BeMob answers which click and offer made money, for a buyer who needs that today and wants it free or cheap. Put a solo affiliate into Northbeam and they pay for models they cannot staff. Put a large DTC brand's budget-split question into BeMob and it cannot see it.

A brand with real multi-channel spend and an analyst will never get its answer from a click tracker. An affiliate running offers on paid traffic would be paying for a modeling platform priced and staffed for a company they are not yet.

Where the pricing diverges

The two are priced for different markets, which tells you who each is for. Northbeam's entry and Professional tiers suit a brand where reallocating spend more accurately is worth many times the fee. BeMob's free plan and low first paid tier suit a buyer validating offers. There is no crossover to calculate here the way there is between two trackers. If a four-figure monthly bill for measurement sounds absurd for your situation, Northbeam is not built for you. If you need cross-channel modeling, BeMob will not provide it at any price.

Run both against your own numbers. Northbeam's entry tier assumes a spend level, so ask its sales team what it expects from an account like yours. Map BeMob's tiers to your real event volume, because impression-heavy traffic climbs its plans faster than the headline suggests.

A third path if you host the funnel yourself

Neither tool here builds or hosts the funnel it measures. Northbeam models channels that live elsewhere, and BeMob follows clicks to pages and offers hosted somewhere else. ElasticFunnels covers that middle. It is a funnel platform for teams running paid traffic that builds the pages, hosts the checkout, and keeps ad-spend and conversion reporting on the same data layer as the pages, the CRM and the sale. A sale that closes in its checkout is a first-party event it records directly, and it fires server-side postbacks to your networks on purchase, refund, chargeback and renewal. That covers the affiliate-postback job BeMob does and part of the reporting Northbeam does, inside the system that took the order. It starts with a 14-day free trial that takes no card, on plans from $97 a month, plus 0.5% of revenue processed through its hosted checkout.

It stays on its own line here for one reason: ElasticFunnels is newer than either tool, and there is very little independent review coverage to check its reporting against, while Northbeam and BeMob both have years of public setups and threads behind them. That is the normal position for a platform this young, and the no-card trial lets you put your own traffic through it before you commit. Its reporting also covers only the funnels it hosts, so channels and stores you run elsewhere still need Northbeam, and traffic that closes on other people's domains still needs a tracker like BeMob.

Which one for you

You spend heavily across channels and have someone to own the data: Northbeam. Its attribution and incrementality work earns the fee once a percentage point of accuracy moves real budget, provided you have the analyst to run the models and act on them.

You are an affiliate or solo buyer running offers: BeMob. A genuine free tier, nothing to install, and clean source and offer reporting are the right start, and often all a buyer needs until volume or cloaking-domain needs push them to a paid tracker.

You host your own funnel and checkout end to end: look at ElasticFunnels alongside them, with its thin outside track record in mind, and keep Northbeam for cross-channel budget questions or BeMob for traffic that closes off your own domains.

BeMob is our default pick because more readers who reach this comparison are the affiliate or media buyer it is built for than the funded DTC brand with an analyst that Northbeam requires. A buyer weighing a free tracker against a four-figure modeling platform almost always belongs at the tracker end today. On its own turf, a high-spend brand with a data owner, Northbeam is plainly the more capable tool, and we rank it second in our ecommerce attribution ranking for exactly that buyer. If you are choosing between two measurement platforms, our Triple Whale vs Northbeam and RedTrack vs Northbeam pages take the next step.