Triple Whale review

“I used triple whale for four years and got rid of it this year. No regrets waste of money. Unless you're a $10 million annual business there's really no need for that type of attribution tracking. Facebook reporting is good enough for most small Ecom businesses.”

“If you're not omnichannel or spending a lot on ads, it's really not something you can't do with a solid spreadsheet. Sonar would be good to get for real time data acquisition and enriched data, but otherwise, no need to worry pre (I would say) $50k/month in ads spend across a few platforms”

“Their 'Sonar' feature, implemented properly, more than covers for the platform's cost if you're at 100K+ per month.”

“Their ROAS on Meta was 4+ over 30d period, on TW it measured 1.8 with a 58% overlap between Google and Meta orders. And their first click, new customer ROAS was 1.05.”

“my meta ROAS according to triple whale is FAR lower than the reported one on the ad account to the point where it says it's unprofitable.”

“I use triple whale too and have been confused by the data, have no idea which one is correct”

“Triple Whale was really awesome when it started because it was simple and clear and powerful. Now it's confusing af and essentially just as convoluted as Google Analytics.”

“Don't need it. Just repeats what Meta already tells you. Save your time and effort”

“Triple Whale is amazing and I wish ALL of our clients used it. You can first of all add your costs and get a clear, real-time view on profitability, and then secondly, you can automate all reporting”