By Dana Rourke, Lead reviewer. Reviewed by Campaign Buyer Editorial. Verified 8 September 2026.
The plans
Paid plans start at $1500/mo.
Three published tiers. Lite costs $1,500 a month for brands spending $100k to $500k a month on media, with one market, daily MMM and channel or campaign-type granularity. Pro costs $2,000 a month plus a percentage of media spend, for $100k to $1m a month, and adds ad-level granularity, post-purchase attribution, Beam forecasting, up to three markets, and Amazon and TikTok Shop through Halo. Enterprise is quoted for $1m a month and up, with lift and offline calibration, Brand Impact, five markets and automation through Smartly. There is no free tier and no self-serve trial. Every plan requires at least $100k a month in media spend. Prices are also listed in EUR and GBP.
Prices as of 27 Sep 2026
Is it worth the money?
Fospha is a real, well-established measurement platform, so the risk is not whether it works. It is fit and cost. Buy it if you are a scaling or enterprise retail brand spending at least $100k a month on media, you sell across DTC and marketplaces like Amazon or TikTok Shop, and you want a platform-independent read on what your paid media is really doing. Skip it if you are a small store or a solo buyer whose spend lives in one or two ad platforms, where the $1,500 floor and the modeled, directional numbers cost more than your question needs.
What works
- Platform-independent, pixel-free measurement that reviewers say reads truer than the numbers each ad platform reports about itself
- Measures the full funnel and, unusually, marketplaces: its Halo product models how paid media drives Amazon and TikTok Shop sales, which most DTC dashboards cannot see
- Glass-box modeling with daily outputs and a dedicated measurement team, so the numbers refresh every day and someone helps you defend them in the budget meeting
- Light onboarding for a platform at this level: live in under 28 days with 24 months of history, no pixel install and no dev team required
- Publishes its pricing openly (Lite $1,500, Pro $2,000 plus a percentage of spend), which is rare in a category that mostly hides behind a demo
What to watch
- High floor: every plan needs at least $100k a month in media spend and starts at $1,500/mo, so it is out of reach for small or pre-scale brands
- No free tier and no self-serve trial. You commit through a demo before you can validate it on your own data
- The independence question: Fospha is the endorsed measurement partner of the same platforms it grades, and critics argue its impression-weighted model can flatter high-volume upper-funnel channels
- Outputs are directional MMM estimates that will not reconcile exactly with each ad platform or your finance team, so someone has to read them as a decision aid
- Dashboard limits reported by users: only campaign-level granularity on the entry tier, filtering that needs manual handling, no direct BI-tool connections without exports, and extra cost for older historical data
- Measurement only: it tells you where to spend, and your ad platforms still carry out every budget change
Pricing FAQ
How much does Fospha cost?
Sources
Other sources
4 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.
- [g2-accuracy] Fospha Pros and Cons
- [segmentstream-independence] 9 Best Fospha Alternatives & Competitors for DTC Attribution (2026)
- [segmentstream-inflate] 9 Best Fospha Alternatives & Competitors for DTC Attribution (2026)
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