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GoHighLevel pricing

By Dana Rourke, Lead reviewer. Reviewed by Campaign Buyer Editorial. Verified 8 September 2026.

The plans

Paid plans start at $97/mo, after a 14-day trial.

Starter $97/mo ($970/yr) includes 3 sub-accounts; Unlimited $297/mo ($2,970/yr) adds unlimited sub-accounts and basic API; Agency Pro $497/mo ($4,970/yr) adds SaaS mode and advanced API. Unlimited contacts and users on every plan. SMS, voice, email and premium AI bill by usage on top of the subscription.

Prices as of 12 Oct 2026

Is it worth the money?

HighLevel is the pick if you run an agency that resells marketing to local clients and wants a CRM, funnels, email, SMS and a white-label client portal in one place. It is real and widely used, but it rewards setup time, its shared email sending needs babysitting, and usage fees for phone, SMS and AI sit on top of the subscription.

What works

  • Consolidation is the win. It replaces a stack a small agency usually rents piecemeal, a CRM, a scheduler, a funnel and website builder, email and SMS, pipelines and automations, and long-term users say the value shows up when it retires three to six other subscriptions.
  • White-label resale on the $497 Agency Pro plan. SaaS Mode lets you rebrand the platform as your own software, auto-create client accounts, and rebill phone, SMS and email usage with your markup. No single-purpose funnel tool offers that.
  • Contacts and users are unlimited on every plan, and sub-accounts are unlimited from $297, so your bill does not climb with your client count the way a per-seat CRM does.
  • Snapshots, an industry template library and a large active community make repeatable client onboarding fast once you have built your own setup.

What to watch

  • Email deliverability is fragile on the shared sending pool. Users report open rates falling and mail landing in spam even with SPF, DKIM and DMARC configured correctly, and serious senders end up moving to a dedicated SMTP or IP. Test a real campaign before you trust it with a client's list.
  • Reliability wobbles across modules. The vendor's own status page logged repeated 2025 incidents affecting workflows, forms, SMS, email and the Social Planner. If you white-label the platform to non-technical clients, you become the support desk when something breaks.
  • The learning curve is steep. Workflows, triggers, snapshots and A2P SMS registration take real setup time, and that time can eat the savings if you build everything from scratch instead of starting from a snapshot.
  • The sticker is not the whole bill. Phone numbers, SMS, email and premium AI are usage-based on top of the $97 to $497 subscription, so your monthly cost is variable and grows with sending volume.

Pricing FAQ

How much does GoHighLevel cost?
The entry plan is $97 a month.
Does GoHighLevel have a free trial or free tier?
There is a 14-day trial with no card required, and no free tier after it.
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