By Dana Rourke, Lead reviewer. Reviewed by Campaign Buyer Editorial. Verified 8 September 2026.
The plans
Paid plans start at $99/mo, after a 14-day trial.
Create is $99 monthly or $79 per month billed annually for 15,000 monthly visitors. Optimize is $199 monthly or $159 per month billed annually for 30,000 monthly visitors and adds server-side A/B testing. Convert uses custom pricing.
Prices as of 30 Sep 2026
Is it worth the money?
Instapage is the pick if you are an agency or enterprise team that needs collaboration, server-side testing and post-click personalization, with the budget to match.
What works
- Strong collaboration and approval workflows for teams and clients
- Server-side A/B testing and multi-step forms from the Optimize tier
- Ad-to-page personalization (AdMap) at the top tier
What to watch
- Priced for enterprise: the $99 entry rises fast and Convert is custom-quoted
- Visitor caps on the Create and Optimize plans
- Overkill for a solo buyer or a small lead-gen shop
Pricing FAQ
How much does Instapage cost?
Does Instapage have a free trial or free tier?
Sources
Other sources
2 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.
- [g2-ease] Instapage reviews
- [capterra-code] Instapage reviews
Check current Instapage pricing
Vendor pricing moves. Confirm the latest tiers direct.