By Dana Rourke, Lead reviewer. Reviewed by Campaign Buyer Editorial. Verified 8 September 2026.
The plans
Paid plans start at $29/mo, after a 14-day trial.
Monthly prices: Starter $29 for 5 pages and 500 visitors. Build $99 for unlimited pages and 20,000 visitors. Experiment $149 adds unlimited A/B testing and dynamic text replacement, with 30,000 visitors. Optimize $249 adds AI traffic optimization and 50,000 visitors. Yearly billing saves 25%. Pages keep running past the traffic limit, and the extra visitors are billed as a one-time overage fee. There is no native checkout.
Prices as of 12 Oct 2026
Is it worth the money?
Unbounce is the pick if you buy Google Ads and live or die on message match, and you can justify the Experiment tier.
What works
- The page headline updates to match each search query, the core PPC lever
- Smart Traffic routes each visitor to the variant most likely to convert them
- A large template library and a mature builder
What to watch
- Dynamic text and split testing start on the $149/mo Experiment plan, about five times the $29 Starter price
- Monthly unique-visitor caps bring overage anxiety at scale
- The builder frustrates on fixed-section layout and mobile, enough that some users call it painful
Pricing FAQ
How much does Unbounce cost?
Does Unbounce have a free trial or free tier?
Sources
Other sources
5 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.
- [hn-good-experience] Ask HN: Best landing page builder?
- [hn-nontechnical] Ask HN: Best landing page builder?
- [capterra-campaigns] Unbounce reviews
- [capterra-mobile] Unbounce reviews
- [trustpilot-value] Unbounce reviews
Check current Unbounce pricing
Vendor pricing moves. Confirm the latest tiers direct.